The Challenge of Location-Based Pay
With remote work becoming the norm, companies face a key challenge—how to fairly compensate employees in different locations. Should pay be based on the company’s headquarters, the employee’s location, or a universal rate? The answer depends on factors like cost of living, market rates, and company policies.
Who Is a Remote Worker?
A remote worker is an employee who performs their job duties outside of a traditional office setting. They may work from home, co-working spaces, or any location with an internet connection. Remote work allows flexibility but also brings challenges in areas like communication, productivity, and compensation.
Approaches to Remote Compensation
1. Cost-of-Living Adjustments (COLA)
Some companies adjust salaries based on local living costs. Employees in high-cost cities earn more than those in low-cost areas. This model ensures fairness but may lead to pay discrepancies between employees in similar roles. Adjusting salaries to reflect local costs helps ensure that employees can meet their basic needs comfortably.
2. Market-Based Pay
Here, salaries reflect local job market rates rather than living costs. This approach keeps wages competitive and aligns with hiring trends but might not consider an employee’s actual financial needs. Market rate benchmarking assesses prevailing salary levels within the industry. It examines compensation practices to determine fair remuneration for a specific role.
3. Flat-Rate Compensation
A uniform salary model offers the same pay regardless of location. This simplifies payroll but may disadvantage workers in expensive areas or make hiring difficult in high-cost cities. Companies that enforce pay cuts must also provide pay raises if they want to stay true to their calculators.
Factors to Consider When Setting Remote Pay
- Legal Compliance: Labor laws differ by country and state, affecting wages and benefits.
- Fairness & Retention: Disparities can impact employee satisfaction and turnover.
- Company Budget: Paying based on high-cost areas may be unsustainable.
- Job Role & Skill Demand: Competitive salaries for in-demand skills help attract top talent.

How Do You Negotiate Remote Salaries?
When figuring out compensation calculations, several factors come into play, including cost-of-living adjustments and market rate benchmarking.How to calculate compensation for remote employees
Cost-of-Living Adjustment (COLA)
COLA compensates employees based on the relative cost of living in their geographic location. It recognizes that the cost of necessities like housing, food, and transportation can differ greatly. Healthcare expenses can also vary significantly from one place to another.
Location-Based Tiers
Also known as geographic salary tiers or regional pay scales, this strategy adjusts salaries based on employees’ specific geographic locations. These tiers consider local job market conditions and other regional factors to determine appropriate salary levels.
Market Rate Benchmarking
This process assesses salary levels and compensation practices within the job market. It determines competitive and fair pay for a role. It considers skills, experience, and the demand for those skills in the job market.
Global Benchmarking
Global benchmarking goes beyond a specific region and involves comparing compensation levels, employment terms, and practices across international markets. It also takes into account economic, legal, and cultural differences between countries.
Accounting for Remote Worker Relocation Costs
At companies with location-based compensation, a worker’s pay may change when they relocate. Their salary might vary if they move to an area with a different cost of living. Some companies reduce salaries when employees move to lower-cost areas, though this can lead to dissatisfaction. There’s also the question of whether salaries should increase when employees move to higher-cost areas.
Companies like GitLab require employees to receive written permission before relocation. Others opt for a lenient approach, allowing employees to relocate without affecting their pay. Relocation policies should be transparent and consider employee well-being alongside business needs.
Is Location-Independent Pay for Remote Teams the Answer?
Some argue that pay should be based on role and skill rather than location. However, as long as companies can optimize costs without hurting retention, location-based pay will remain the standard. A fully location-independent model remains unrealistic for most businesses.
Should You Use a Salary Calculator?
Many companies develop salary calculators to help determine fair compensation. GitLab and Buffer, for instance, maintain extensive salary transparency through their calculators. While these tools provide useful benchmarks, businesses should customize them based on their own compensation philosophy and financial capacity.
What Salary Should Skilled Remote Workers Accept?
Remote workers should evaluate offers based on their personal expectations and market standards. When negotiating, they should research industry rates rather than disclose past salaries. Asking about salaries for similar roles within the company can also provide insight.
Best Practices for Remote Pay Adjustments
- Use transparent pay bands: define salary ranges based on location tiers.
- Consider a hybrid approach: combine cost-of-living and market rates.
- Regularly Review Compensation: Adjust pay as economies shift.
- Communicate Openly: Ensure employees understand how salaries are determined.
Conclusion
Adjusting compensation for remote workers requires a balanced approach. Companies should align salaries with business goals, market trends, and employee expectations. This alignment helps them remain competitive and fair in the evolving workplace.